On January 1st, 1923, a naturopathic pioneer named Alfred Vogel (1902 - 1996), opened his first health food store at Jurastrasse 1 in Basel. Back then, Alfred Vogel would hand his products over the counter to his customers personally.

Today, the A.Vogel AG brand now resides in Roggwil, Switzerland and has grown to be one of the leading manufacturers of herbal medicinal products globally.  

Made from freshly harvested plants, these products are distributed internationally in over 30 countries.  

With 100 years of experience in the nature and health sector, the company aligns its strategy in 2023 focused on the future.

A.Vogel today in Roggwil, Switzerland 2023.
 

Since the first A.Vogel product went over the counter in Basel, the world and people's behaviour have changed fundamentally.

Today more than ever, A.Vogel products must meet the highest standards - both in terms of efficacy and scientific studies. A.Vogel AG has total control over the organic cultivation of their medicinal plants and in all the steps in the production of their products.
A.Vogel AG specifically relies on fresh plants and thus remains true to the fundamental principle of the company's founder: "If you take a plant fresh from the field and process it immediately, it loses none of its spectrum of active ingredients. We were also able to confirm this in our own analytical investigations and in vitro tests," explains CEO Dr. Andy Suter. "Overall, we strive to have the most potent herbal active ingredients possible, even if that means more effort in production."
With topics such as biodiversity and energy, further new challenges have emerged.  

"We are investing a lot in biodiversity at the moment. We want to give something back to nature. In addition, we opened a solar plant in 2022, which will enable us to cover about 30 per cent of our electricity needs. We are expanding this even further, in order to be self-sufficient to a certain extent," says the CEO.
In its 100th anniversary year, A.Vogel AG, the largest manufacturer of phytotherapeutics in Switzerland, will now also refresh its brand identity. The core values of the A.Vogel brand - curiosity, fresh plants, love for nature, health for humanity, science and integrity - all play a supporting role.

Alfred Vogel exploring different countries and plants (here a Papayatree).
Company founder Alfred Vogel was a true health pioneer. Convinced of organic quality in food and remedies from an early age, he was always on the lookout for profound knowledge.

He travelled worldwide, always in contact with leading innovative researchers and entrepreneurs of his time. His global thinking is reflected today in the company's worldwide network with partners in over 25 countries, including the Netherlands, Benelux, France, Germany, Canada and the USA. "Together with our international partners, we continue to work on innovations. And we would also like to try out more in the field of food supplements in Switzerland," reveals CEO Dr. Andy Suter - of course on the basis of clinical studies.

Alfred Vogel's life was dedicated to finding an answer to the question of how we should live, how we may live, in order to remain healthy for as long as possible. Much of what the naturopathic pioneer wrote about plants and their medicinal properties between the 1940s and 1970s has since been impressively confirmed by scientific studies.

Alfred Vogel next to a marygold (Calendula officinalis) field in Roggwil, Switzerland.

The company founder's enthusiasm for innovation and inquisitiveness with regard to medicinal plants is a legacy that inspires all employees and will continue to shape the course of A.Vogel AG for many more years to come.